Nick Niu
Nick Niu founded WellReformer with a clear vision — to bring precision, beauty, and trust to the world of Pilates equipment.
With years of experience in manufacturing and global trade, she leads a team dedicated to crafting reformers and accessories that blend professional performance with elegant design.
Under his guidance, WellReformer has become a trusted partner for studios and distributors worldwide, known for quality, customization, and integrity.
I’m Nick Niu, CEO of WellReformer and a long-term advocate for the global Pilates equipment industry.
I entered this field with a simple belief: high-quality equipment can change the way people move, train, and live. Over the years, this belief has guided every decision we make as a company.
I have spent my career in product development, manufacturing, and international trade, combining engineering logic with movement science to build Pilates equipment that is durable, biomechanically accurate, and trusted by studios worldwide.
I enjoy observing how people move, and I enjoy transforming those insights into machines that support safer, smoother, and more balanced training. Every reformer, chair, and barrel we make carries our pursuit of precision, comfort, and long-term reliability.
At WellReformer, we create products with responsibility—and we create them to last.
I’m proud to serve thousands of studios, instructors, and partners around the world, and I look forward to helping you build better spaces for better movement.
